How to properly promote an esoteric website?
Objectively speaking, there are significantly more people interested in esotericism, and, consequently, sites with an esoteric bias, than one might assume. Stable website traffic is explained not only by the interest in such resources alone – not everyone will buy books of esoteric literature or attend thematic events. Which means – straight to the Internet!
In other words, promoting a website on this topic is not such a thankless task. Of course, from a technical point of view, the promotion of a website on the topic of "Esotericism" is no different from the promotion of a website on any other topic. But the nuances should be taken into account, after all, the topic obliges.
• It is important to cover as many topics as possible. After all, life in all its manifestations is "under the hood" of esotericism. There is an interpretation of any vital phenomenon from the point of view of esotericism. Without options, high–quality articles should be present. In general, the fate of a website primarily depends on high-quality content.
• It is highly desirable to have a Question-and-answer section. Often, site visitors are supposed to ask questions.
• The interface should be as user-friendly as possible. By itself, the topic causes many people, if not awe, then some awkwardness. Such resources are usually used by people with problems. The website is a kind of psychologist's office, albeit with such a specific shade. But it is important for a person to relax, and for this the environment should be inviting. The visitor should not have even the slightest difficulty clicking on the link, filling out the form, etc.
• The design can be a bit mysterious, for example, in dark colors. But it should not be associated with gloom or mourning, just the opposite. Therefore, bright inclusions and a metallic effect in the design are recommended. Bright neon is highly undesirable – it can cause distrust.
• Contacts with specialists are required on such a resource. It doesn't matter if it's a hotline, an e-mail, or a landline number. Faceless communication, especially in a critical situation, will not interest many people. While live communication is captivating.
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